Digital TV News

Virgin Media offers high-definition sports channel

Wednesday 3 February, 2010

By Becca Talbot - becca@consumerchoices.co.uk

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Sports fans with a subscription to Virgin Media’s TV service are in for a treat, as the cable giant prepares to launch a new high-definition (HD) version of the Eurosport channel.

Eurosport HD will launch on Virgin Media (www.virginmedia.com) in April this year, bringing the total number of high-definition (HD) channels available with the cable TV provider up to eight.

The addition of the new sports channel on Virgin Media is the first of “several” new HD channels due to launch on the cable TV platform over the coming months.

High-definition programmes have a clearer picture and sharper sound, though to watch HD channels households will need a HD ready TV.

Cindy Rose, Virgin Media’s executive director of digital entertainment, said: “With HD ready TVs now common in UK homes, the combination of HD channels, as well as our pioneering TV on-demand service, gives Virgin TV customers a huge range of HD programming with the unique flexibility to enjoy HD content whenever they want.”

The new sports channel will broadcast a high-definition simulcast of the main Eurosport channel, showing sporting events such as the Tour de France, French Open tennis, the World Touring Car Championships and Athletics European Championships.

Eurosport HD, which launched with satellite TV provider Sky in July 2008, will be available to all Virgin Media XL TV subscribers at no extra cost.

The standard Eurosport channel is included with M+ and L TV packages, but you’ll need XL to get the HD version.

Eurosport HD brings Virgin Media’s HD portfolio to eight channels, alongside BBC HD, Channel 4 HD, ESPN HD, Nat Geo HD, MTVNHD, FX HD and Living HD.

Rose added: “With all the regular channels you’d expect, and a service ready for 3D TV too, Virgin TV is without doubt the most compelling TV offer on the market.”

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