Digital TV News

Sky pushes ahead with first 3D TV channel

Monday 11 January, 2010

By Becca Talbot - becca@consumerchoices.co.uk

Satellite TV broadcaster Sky has showcased its new 3D technology at a convention in Las Vegas and confirmed that its dedicated 3D channel will launch later this year.

Sky, the UK’s biggest satellite digital TV provider, has demonstrated its new 3D technology at the Consumer Electronics Show (CES) in Las Vegas, after working closely with TV manufacturers to produce “3D ready” sets.

Some of the world’s biggest manufacturers, including LG, Panasonic, Samsung and Sony, all showcased their new 3D ready TVs at the CES.

Sky has already shown some events in 3D, including a Keane gig; however the full 3D channel will go live later this year.

Brian Lenz, director of product development at Sky, said: “This is a great example of Sky and TV manufacturers taking the initiative to ensure there is no confusion over formats. By working together with set manufactures, we want to provide a hassle free way for consumers enjoy 3D TV.”

The broadcasting giant aims to show a range of content in 3D, including top-level sporting events, primetime dramas and the latest movies.

To be able to receive the Sky 3D channel, both new and existing customers will have to sign-up for the Sky+HD service. The Sky+HD set-top box is already equipped to broadcast in 3D, and subscribers will soon be able to watch the latest movie releases in 3D.