Digital TV News

Over 90% of consumers have switched to digital

Thursday 8 April, 2010

By Becca Talbot - becca@consumerchoices.co.uk

More than 91% of homes in Britain now have digital TV, according to new Ofcom figures.

The digital revolution is sweeping across Britain with over 90% of homes now having switched over.

91.4% of Brits have at least one TV which receives digital TV, up 2.6% on the previous year, according to the latest Digital Progress Report from regulator Ofcom.

And 61% of homes have also switched their second TV to digital - a yearly increase of 8.5%. The report found that 79% of all TV sets in the UK have now been converted to digital, with the remaining 21% continuing to receive analogue terrestrial broadcasts.

Jon Ingram, operations director at Digitalchoices.co.uk said: “As we move closer to the digital switchover completion date, it’s fantastic to see penetration of digital TV continuing to increase.”

The Ofcom figures reveal that as many as 10.1 million (almost 40%) homes in the UK a use the subscription-free digital TV service Freeview as their sole means of TV reception.

The number of homes watching Freesat, the subscription-free satellite TV service from the BBC and ITV, has also increased, with as many as 643,000 homes now claiming to have some form of free-to-view digital satellite device as their primary means of viewing on their main TV set.

Ingram added: “With more people than ever getting their TV service from a digital TV provider, you should consider whether it’s worth bundling your TV with your broadband and home phone services, as you could stand to make huge savings.”