Digital TV News

Sky Anytime boosts Virgin Media’s TV On Demand service

Wednesday 12 October, 2011

By Helen Thomas

Cable TV provider announces addition of Sky Anytime to its leading video on-demand service

Virgin Media has today announced a partnership between Virgin Media TV and Sky Anytime, Sky’s video on-demand service.

The addition of Sky Anytime to Virgin Media’s On Demand service- already the largest on-demand library - will see its sport, news, TV show and movie content increase by a third.

Virgin Media TV customers will not need to subscribe to Sky broadband in order to access the new content and, as it is bundled into customers’ existing TV packages, it comes at no extra cost.

Through Sky Anytime, customers on Virgin Media’s XL TV package now have instant access to some of Sky’s most popular TV shows such as Glee and the forthcoming epic from Steven Spielberg, Terra Nova. A range of these programmes will be available to other Virgin Media TV customers from early next year.

Virgin Media TV customers with a Sky Sports subscription will be able to get on-demand highlights of the latest sporting action, including Premier League football, international cricket and European Tour golf.

Film fanatics subscribing to Sky Movies through Virgin Media TV are in danger of never making it off the sofa as Sky Anytime gives them an additional 500 movie titles to choose from, boosting the total choice available to 1,000 films.

Cindy Rose, executive director of digital entertainment at Virgin Media, said it now “offers the most complete TV on-demand experience in the UK”, adding that the addition of Sky Anytime to Virgin Media TV offers customers “even more flexibility to enjoy whatever they want, whenever they want it”.

This news, hot on the heels of YouTube’s introduction of movies to rent and the expansion of Sky Movies Box Office, gives UK film and TV fans even more on-demand choice.